The Direct Marketing Association of South Africa (DMASA) is a Section 21 Company [1] and self-regulatory organization empowered by law to Ensure That Direct marketers adhere to a strict code of practice , and to protect the rights of Consumers When buying directly… Read More
Marketing
Destination marketing organization
A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It Promotes the development and marketing… Read More
Destination Marketing Association International
Destination Marketing Association International (DMAI) is a professional organization representing destination marketing organizations and convention and visitor bureausworldwide. As the world’s largest resource for official destination marketing organizations (DMOs), Destination Marketing International Association represents over 1,500… Read More
Data & Marketing Association
The Data & Marketing Association , (formerly, Direct Marketing Association ), also known as the DMA, is a trade organization for marketers who seeks to advance and responsible responsible data-driven marketing. Data-driven marketing can be found in the form of… Read More
Cunningham Communication
Cunningham Communication , Inc. was a prominent public firm in Silicon Valley in the 1980s and 1990s that had many well-known high-tech customers, [1] [2] including Adobe , Cisco , Motorola , PeopleSoft , Hewlett-Packard , and the IBM Consumer Division. [3] It was founded by Andy Cunningham in 1985… Read More
Communicators for Women Religious
The Communicators for Women Religious ( CWR ) is a professional association of staff responsible for communications within religious congregations of women. Currently, CWR has 205 members. CWR was formed in 1993 under the title of National Communicators… Read More
Commercial Closet Association
Commercial Closet Association is a New York City based non-profit organization , founded in 2001 [1] to educate and influence the $ 1.1 trillion annual worldwide advertising market ($ 128 billion in the US alone) [2] to foster understanding,… Read More
Collegiate Licensing Company
The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama , CLC is the largest and oldest collegiate licensing company in the United States and… Read More
Chartered Institute of Marketing Ghana
The Chartered Institute of Ghana Marketing an umbrella body of marketers in Ghana . It was established in July 1981 and was officially known to the Institute of Marketing, Ghana until 1992 when it was changed to… Read More
Chartered Institute of Marketing
The Chartered Institute of Marketing ( CIM ) is a United Kingdom -based professional body offering training and qualification in Marketing and Related Subjects, focused on Marketing and Sales for Business ; together with ongoing support for members.… Read More
Association canadienne du marketing
L’ Association canadienne du marketing (AMC) est une association commerciale nationale à but non lucratif . Il a été établi en 1967 et est géré par un personnel professionnel à temps plein basé à Toronto .… Read More
Australian Marketing Institute
The Australian Marketing Institute (AMI) is Australia’s largest professional body for marketers. [1] The AMI’s purpose is to advance the marketing profession through education, collaboration, recognition and accountability. It is a not-for-profit entity with branches throughout Australia. [2] The AMI has… Read More
American Marketing Association
The American Marketing Association ( AMA ) is a professional association for marketing professionals with 30,000 members as of 2012. [1] It has 76 professional chapters and 250 collegiate chapters across the United States. [2] [3]… Read More
Albuquerque craft beer market
The Albuquerque craft beer market consists of a growing list of local emerging alcohol manufacturing and retail businesses catering to a target audience audience . According to 2011 US Census Data Bureau, the Albuquerque Metropolitan Area has… Read More
Direct Text Marketing
Direct Text Marketing is a form of marketing . This includes using a medium qui Involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and… Read More
Zendesk
Zendesk Inc. is a global customer service software company headquartered in San Francisco , California, USA . [1] It is listed on the New York Stock Exchange with the ZEN symbol and is a constituent of the Russell 2000 Index . [2] Founded… Read More
Customer value model
A customer value model (CVM) is a data-driven representation of the value, in which the company is doing business. [1] [2] [ self-published source? ] Customer value models are used primarily in B2B markets where the choice of… Read More
Customer switching
In marketing and microeconomics , customer switching or consumer switching describes ” customers / consumers abandoning a product or service in favor of a competitor “. [1] Assuming constant price , product or service quality , counteracting this behavior in order to achieve maximum customer retention is the business of marketing, public relations and advertising . Brand switching -as opposed… Read More
Social CRM
Social CRM ( customer relationship management ) is a social media service, technology and technology to enable organizations to engage with their customers. [1] [ better source needed ]… Read More
Customer retention
Customer retention refers to the ability of a company or product to retain its customers. High customer retention means customers of the product or business, or to any other product or business,… Read More
Customer reference program
Customer Reference Program (CRP, also referred to as a Customer Reference Program outside the US) is a business function frequently found in large business-to-business organizations. Customer Reference Program managers are responsible for gathering and… Read More
Net Promoter
Net Promoter or Net Promoter Score ( NPS ) is a management tool that can be used to gauge the loyalty of a firm’s customer relationships . It serves as an alternative to traditional customer satisfaction and claims to be… Read More