Marketing

In the fall of 2005, James P. Womack and Daniel T. Jones published an article in the Harvard Business Review describing a new theory called Lean Consumption . [1]… Read More

Management is a set of methodologies, systems, and practices designed to generate new customer business potential, and is widely used through a variety of marketing campaigns or programs. Lead management facilitates business communication between… Read More

In marketing , lead generation is the initiation of consumer information or services of a business. Leads can be created for such a list building, e-newsletter list acquisition for sales leads. The methods for Generating leads Typically fall… Read More

Interactive marketing , sometimes called trigger-based or event-driven marketing , [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange is taking place in the last… Read More

Customer intelligence ( CI ) is the process of gathering and analyzing information about customers, and their details and activities, to build deeper and more effective customer relations and improve decision-making by vendors. [1]… Read More

Integrated customer management (or its acronym, ICM ) is a business strategy for improving support by sharing information between discrete departments. ICM has three business principles: alignment, agility, and customer-centricity . The phrase “integrated customer management” was… Read More

Customer equity is the total combined customer value of all of the company’s customers. [1]… Read More

Dialogue Marketing Emerged in the early 2000s as companies engaged willing Consumers in year Ongoing dialogue to create lasting relationships . [1] For example, based on data, marketers invites groups of consumers to connect with… Read More

Customer to customer ( C2C ) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business… Read More

Co-creation is a management initiative, or form of economic strategy , which deals with different parts together (for instance, a company and a group of customers), in a mutually valued outcome. [1] Co-creation brings together… Read More

Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on their preferences, behaviors and purchases. [1] Clienteling is Intended to guide Associates to Provide Informed and more personal… Read More

Angel and demon is a marketing concept dividing customers into two groups. [1] Angel customers are profitable , whereas demon customers may actually cost a company. [1] Demon customers try to extract as much value as possible out of… Read More

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics . This information is used by businesses for direct marketing, site selection , and customer relationship management . Marketing provides services… Read More

After-sales is the provision of services, support and spare parts after making an initial sale. This OCCURS Often in the provision of complex machinery requires regular service qui Such As motor vehicles .… Read More

Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. Various marketing techniques that are believed to be effective at Customer… Read More