Marketing

Health marketing

Health marketing is a new, customer-centered, approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of various populations.It involves creating, communicating,… Read More

Marketing

Food marketing

Food marketing brings together the food producer and the consumer through a chain of marketing activities. [1] The marketing of a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved… Read More