Marketing

Destination Marketing Association International

Destination Marketing Association International (DMAI) is a professional organization representing destination marketing organizations and convention and visitor bureausworldwide. As the world’s largest resource for official destination marketing organizations (DMOs), Destination Marketing International Association represents over 1,500… Read More

Marketing

Data & Marketing Association

The Data & Marketing Association , (formerly, Direct Marketing Association ), also known as the DMA, is a trade organization for marketers who seeks to advance and responsible responsible data-driven marketing. Data-driven marketing can be found in the form of… Read More

Marketing

Cunningham Communication

Cunningham Communication , Inc. was a prominent public firm in Silicon Valley in the 1980s and 1990s that had many well-known high-tech customers, [1] [2] including Adobe , Cisco , Motorola , PeopleSoft , Hewlett-Packard , and the IBM Consumer Division. [3] It was founded by Andy Cunningham in 1985… Read More

Marketing

Australian Marketing Institute

The Australian Marketing Institute (AMI) is Australia’s largest professional body for marketers. [1] The AMI’s purpose is to advance the marketing profession through education, collaboration, recognition and accountability. It is a not-for-profit entity with branches throughout Australia. [2] The AMI has… Read More

Marketing

Adwerx

Adwerx is an organization that provides online advertising and retargeting services [1] for real estate professionals, lenders, and small businesses. [2] [3] [4] According to Inc. , Adwerx was one among the America’s 5000 fastest growing companies, in 2017. [5] [6]… Read More

Marketing

Greeter

Greeters are volunteers who welcome tourists in their city or region, and show them around for free. It is a form of social tourism; the residents participate in the activities of the tourists, and tourists… Read More

Customer Relationship Management

Customer switching

In marketing and microeconomics , customer switching or consumer switching describes ” customers / consumers abandoning a product or service in favor of a competitor “. [1] Assuming constant price , product or service quality , counteracting this behavior in order to achieve maximum customer retention is the business of marketing, public relations and advertising . Brand switching -as opposed… Read More