Albuquerque craft beer market

The Albuquerque craft beer market consists of a growing list of local emerging alcohol manufacturing and retail businesses catering to a target audience audience . According to 2011 US Census Data Bureau, the Albuquerque Metropolitan Area has 29 establishments categorized under the 445 (3) (1) Beer, Wine, and Liquor Designations. [1] The New Mexico Secretary of State’s website shows the 123 brewing businesses applying for a license in the State of New Mexico, 70 were current and 23 were specific to Albuquerque. [2] According to the Brewers Association, craft beerssales have grown 15% in the last year, while standard beers like Budweiser, Miller Lite, and Coors have only seen a 1% increase. [3]


New Mexico as a whole has a long history of brewing beer dating back to the 1880s with the Illinois Brewing Company’s Brewing Operations in Socorro, New Mexico . The brewer William Hammel moved to Socorro primarily for medical reasons, but was able to create a successful business, the building still stands today at the Hammel Museum . [4] Albuquerque’s craft beer history slowly began to take shape in the late twentieth century. While homebrewing has been popular in Albuquerque for more than forty years, [5] B2B business-to-business and business-to-consumer B2CThe Santa Fe Brewing Company in Santa Fe, New Mexico . Since the first batch of the Santa Fe Brewing Company in 1988 the brew house has come from the New Mexico craft market is ripe for quality brewers. [6] [4]


Main article: List of breweries in New Mexico
Brewery License Type
Albuquerque Brewing Company Small brewer
Bosque Brewing Company Small brewer & wholesaler
Broken Bottle Brewery Small brewer, wholesaler & restaurant
Chama River Brewing Company Small brewer & wholesaler
Canteen Brewhouse (formerly: Il Vicino Brewing Co.) Small brewer & restaurant
Kelly’s Brew Pub Small brewer & restaurant
The Cumbre Brewing Company Small brewer & wholesaler
Lizard Tail Brewing Company Small brewer
Marble Brewery Small brewer & wholesaler
Outlaws Brewery Small brewer & wholesaler
Rio Grande Brewing Company Small brewer & wholesaler
Santa Fe Brewing Company Small brewer & wholesaler
Tractor Brewing Company Small brewer & wholesaler
Turtle Mountain Brewing Company Small brewer & restaurant


Southwest Grape and Grain
The Grain Hopper
Victor’s Grape Arbor


Many local organizations have arisen to support and enhance the Albuquerque craft beer market. From informal local craft homebrewers, The Dukes of Ale, [7] to formal businesses designed to Promote the New Mexico microbreweries Such As the New Mexico Brewers Guild. [8]


The Albuquerque Craft Market of Albuquerque Metropolitan and New Mexico is an area where the market has grown. Such events include:

  • The Albuquerque Hop Fest [9]
  • New Mexico Brew Fest citation needed ]
  • Albuquerque Blues and Brews [10]
  • Albuquerque Beer Week [11]

These groups also develop slogans such as “The Beer Frontier” in an effort to differentiate the Albuquerque craft market in other markets such as Portland, Oregon; San Francisco, California; San Diego, California; Boston, Massachusetts; Denver, Colorado; Philadelphia, Pennsylvania; Bend, Oregon; and Asheville, North Carolina. [12]


The City of Albuquerque works to promote the local craft by adding information about local breweries and interest groups to their tourism website “New Mexico True.” [13] The website promotes the “Ale Trail”, a map and flyer listing the breweries throughout New Mexico. The advertising campaign is a nod to the historic El Camino Real , a historic road that New Mexico has used to attract tourists in the past.


In 2014 the New Mexico State Senate designated a portion of Albuquerque’s downtown area “Brewery District.” [14] The sale of alcohol in New Mexico is well regulated. [15]

See also

  • New Mexico portal
  • Beer portal


  1. Jump up^ US Census Bureau (2011). “County Business Patterns: Bernalillo County” . Retrieved 2014-03-14 .
  2. Jump up^ New Mexico Sectretary of State (2014). “Business Licensure Database”. Retrieved 2014-02-03 .
  3. Jump up^ Brewers Association (2014). “Craft Brewing Facts” . Retrieved 2014-01-22 .
  4. ^ Jump up to:b Jamison, Cheryl Alters (March 2014). “Brew Mexico-The Beer Capital Craft Of The Southwest” . NM Magazine . Retrieved 2014-04-01 .
  5. Jump up^ Bannerman, Ty (May 16-22, 2013). “Duchess of Ale” . Alibi . 22 (20) . Retrieved 2014-04-01 .
  6. Jump up^ Krasnow, Bruce (January 10, 2014). “Craft Beer Boom: Santa Fe Brewing Expansion Plans Co.” . Santa Fe New Mexican . Retrieved 2014-04-01 .
  7. Jump up^ “Dukes of Ale” . . Dukes of Ale . Retrieved 2014-04-30 .
  8. Jump up^ “About New Mexico Brewers Guild” . . New Mexico Brewers Guild . Retrieved 2014-04-30 .
  9. Jump up^ “About – Albuquerque Hopfest” . . Albuquerque Hopfest. Archived from the original on 2015-02-27 . Retrieved 2014-04-30 .
  10. Jump up^ “ABQ Blues & Brews 2014” . . Retrieved 2014-04-12 .
  11. Jump up^ “About Us – ABQ Beer Week” . . ABQ Beer Week. Retrieved 2014-04-30 .
  12. Jump up^ Burchette, Jordan; Passell, Lauren (May 7, 2013). “8 Best Beer Towns in the USA” . . Retrieved 2014-04-01 .
  13. Jump up^ “New Mexico’s Ale Trail” . New Mexico True . New Mexico Tourism Department . Retrieved 2014-04-30 .
  14. Jump up^ Dyer, Jessica (February 28, 2014). “Albuquerque’s’ Brewery District ‘officially in play’ . Albuquerque Journal . Retrieved 2014-04-02 .
  15. Jump up^ “Fees and Penalties” . New Mexico Regulation and Licensing Department Website . Retrieved 2014-02-02 .