Destination marketing organization

destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It Promotes the development and marketing of a destination , focusing on sales convention, tourism marketing, and services.

Such organizations promote economic development of a destination, to a destination, to a destination, to a restaurant, to a restaurant, and to a hotel and restaurant. Convention and visitor bureaus are the most important tourism marketing organizations in their respective tourist destinations , as they are directly responsible for the marketing of tourism products. DMOs produce trillions of dollars in direct and indirect revenue and taxes for their destinations with their marketing and sales expertise. [1]

Destination marketing organizations are often called travel, convention, visitors, or tourism offices, welcome centers, information centers and more. Regardless of the name, these organizations offer many services to the public.


The Association of Australian Convention Offices (AACB) consists of 17 city and regional offices, [2] dedicated to marketing their specific regions and business destinations to intrastate, interstate, and international markets. The offices also promote Australia as a whole.


The Barbados Tourism Authority (BTA) [3] is a not-for-profit agency of the Barbados government’s Ministry of Tourism. The authority maintains 11 global offices focused on promoting and marketing to tourists about Barbados. The offices are located in the nations of: Australia, Brazil, Canada, Germany, the United Kingdom, and the United States.

Czech Republic

Prague Convention Bureau is the official convention bureau of Prague, the capital city of the Czech Republic. It is a non-profit organization working alongside the Czech Tourist Authorities. It promotes Prague for organizing a conference, meeting, seminar, exhibition or incentive events.


The Georgia Travel is a commercial company which is responsible for the Georgian board of tourism for the tourist arrivals to the country. It promotes both the summer vacation in Georgia and the winter ski resorts. It cooperates with some digital marketing companies, such as Promodo [4]


The German Convention Bureau (GCB) represents the interests of the German tourism industry . The GCB markets Germany has a destination for conventions, meetings, events and incentives, both on a national and international level and is planning a meeting in Germany .


The Destination Management Organization in Indonesia is a program of Central Government.

South Korea

Korea Tourism Organization (KTO) is a statutory organization of the Republic of Korea ( South Korea ), under the Ministry of Culture and Tourism and is commissioned to promote tourism in South Korea .


The Convention Bureau Italia (CBI) is a network that includes CBs and tourist boards and many private companies, such as congress centers, hotels, PCOs, DMCs, and service providers. CBI promotes Italy as a MICE destination, and represents the MICE industry through proper training. Convention Bureau Italia is the benchmark for everyone wanting to organize an event in Italy.

The VR Convention Bureau (VR CB) is a non-profit organization that markets tourism in North East Italy.


The Jordan Tourism Board (JTB) is an independent public-private sector partnership committed to utilizing marketing strategies to market, position and promote Jordan. Launched in March 1998, JTB has been working in the field of international trade, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. The organization’s office is located in Amman, Jordan and is supported by a number of satellite locations in the Middle East, the Americas, Europe, Australia, and Asia.


Lviv Convention Bureau is the official convention bureau of Lviv (Ukraine). Lviv Convention Bureau is a governmental organization (subdivision of Lviv City Council). It promotes Lviv as MICE (meetings, incentive conferences, events) destination in Eastern Europe.

United States

In the United States , convention and visitor bureaus (CVBs), financed through bed taxes or their members, a successful destination marketing. Each US state and almost every city has its own CVB. quote needed ]


ALTHOUGH Many government and chamber of commerce bodies aussi market destinations to visitors and meeting planners, Most US convention and visitors bureaus (CVBS) are independent non-profit organizations . quote needed ]


Typically, a convention and visitors office provides information about destinations, dining, attractions, events, museums, arts and culture, history and recreation. Some services provide, insider tips, top ten attraction and activity lists, blogs, photos, forums, free things to do, season-specific activity suggestions and more. The organization works with tourists and meeting planners to provide valuable information on their local area. Their goal is to help make a visitor’s trip or a conference awaited ‘meeting a much more enjoyable and rewarding experience. In many locations, they work with a convention center that will offer larger spaces for larger meetings, trade shows, and conventions than can be accommodated in a single hotel. usually,quote needed ]

Marketing initiatives

A convention and visitor bureau’s marketing initiatives are Typically Achieved through The Following: trade Association marketplaces, web pages, advertising, distribution of promotional and collateral material, direct sales, hosting familiarization tours for journalists and travel industry personnel, and other sponsorship hospitalityfunctions. The target decision maker of these marketing initiatives is not typically a resident in the community. Most often, they reside at least 100 miles away. Thus, the marketing activity usually takes place outside the convention and visitors bureau’s community. Convention and visitors in a larger and smaller country, while smaller cities may focus on their specific region, or specific niche tourism markets. [5]

Puerto Rico

The Puerto Rico Convention Bureau (PRCB) is a non-profit organization established in 1962 to drive meetings, conventions, trade shows and incentive groups in Puerto Rico .


The Thailand Convention and Exhibition Bureau (TCEB) is a state organization established in 2002 to promote MICE events held in Thailand. [6]

See also

  • Destination Marketing Association International


  1. Jump up^ “About the Industry” . Destination Marketing Association International. 2009 . Retrieved 2009-02-26 .
  2. Jump up^ Association of Australian Convention Offices 2007, information taken on 4/8/2012 from <>
  3. Jump up^ Offices of the Barbados Tourism Authority
  4. Jump up^ “Georgia Travel campaign by Promodo” . Georgia Travel . Promodo Company LLC . Retrieved 29 September 2016 .
  5. Jump up^ “Information sources” . Ohio’s Erie Lake Shores & Islands. 2009 . Retrieved 2009-02-26 .
  6. Jump up^ “Thailand CONNECT” . Business Events Thailand . Thailand Convention and Exhibition Bureau . Retrieved 14 April 2016 .
  • RC Ford and WC Peeper, 2008. Managing Destination Marketing Organizations: The Tasks, Roles, and Responsibilities of the Convention and Visitors Bureau Executive , Orlando, FL, ForPer Publications.