Marketing

Hunger marketing is a marketing strategy pioneered by Apple Inc. This marketing strategy is specifically focused on the emotions of human beings . Hunger marketing is a psychological strategy that… Read More

Market segmentation is the process of dividing a broad-based consumer or business market , and consists of sub-groups of consumers (known as segments ). In dividing or segmenting markets, they typically look for common interests, common interests, similar… Read More

Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an… Read More

Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach , which… Read More

The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are: Amoco Crystal Clear gasoline [1] Electronic calculators Crystal Pepsi Nintendo Game Boy “Play… Read More

Brand awareness can be described as the extent to which consumers are familiar with a brand. It is the ability of consumers to recall a brand or its products hence… Read More