Meta marketing

Meta marketing is “the synthesis of all managerial , traditional , scientific , social and historical foundations of marketing ,” a term first coined by EJ Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an attempt to widen the horizons of marketing by non-profit covering organizations The best examples of Meta Marketing can be put on the table or the idea of ​​prohibition.

A Meta market will bring all buyers and sellers in one place for one purpose only. Of different products to one customer, a Meta market brings together different customers who need not necessarily differentiates between closely related products. [2] Meta market is thus, a place, where everything connected with a certain market can be found. Let’s say a car selling in a Meta market would be a website, that sells them, add-ons for cars, colors for cars, mechanic’s reviews, etc. So Meta market of a certain market is a market, where you can find everything about that market. [3]

Meta marketing is an approach to the study of marketing and its relationship to every aspect of life by focusing on the social, ethical, scientific and business experience in marketing, thus establishing a body of knowledge on the basis of the integration of every facet of the experience human personality. [4]

There are two different ideologies associated with meta-marketing. One, as described above, is one of the following:

Even today, the CEO is a post-manufacturing activity, simply because of the elements (packaging, branding, distribution, selling , advertising , sales promotion ), take place usually after the basic product is made. A hangover has remained of a product centred, rather than the consumer-centred frame of mind.

Until the Seventies, industrialists are more likely than others to invest in manufacturing and marketing. Often, investment decisions have been made pre-manufacturing of the product and hence, they have failed to realize that the full potential of a product can be maximized by industry as a whole.

Also, the growth phase of many industries has contributed to each product, no matter of what category was selling like hot-cakes. However, today, the situation has changed vastly. It’s all about mapping the customer’s brain and competitor’s strategies.

Today, understanding and considering the environment in which you operate has also become important. Business policy makers have, of late, made it very clear that there is a need for a strategic intent and a single-minded focus on the industry.

Also, both corporate and marketing strategy thinkers, are more consultants, are rediscovering the need to “reshape the industry.” It has been a long time since Joseph Schumpeter of the Austrian School of Economics has long been involved in innovation .

A meta-marketing thinker never replicates the marketing mix of the market leader or predecessor. Going as far as possible from the “success secret” may be a dangerous road to take. This version of Meta Marketing says that it is better to do something different, rather than follow what the industry is doing.

As S. Ramachander highlights, “such insight inevitably precedes creating a new competitive paradigm, including rewriting the rulebook itself and changing the rules of the game. In the case of a transnational arena, marketing companies will be able to provide a more competitive and more competitive market. ” [5]


  1. Jump up^ Modern Marketing- Principles & Practice by Chandra BoseISBN 978-81-203-3945-3Yr publishing- of 2010, Publisher- PHI Learning Private Limited, New Delhi, Page no. 14
  2. Jump up^
  3. Jump up^ “[1]”
  4. Jump up^ 144, Marketing Worterbuch Marketing Dictionary by Wolfgang J. Koshnick, Yr-2000, Walter De Gruyter, GmbH & Co., Berlin
  5. Jump up^ From Marketing to Meta Marketing by S. Ramachander, Special Issue with the Sunday Magazine, From the Publishers of the HINDU -TRANSITIONS: September 12, 1999, “[2]”