Clear Craze

The clear craze was a marketing fad in the early 1990s which equates transparency with purity, free of artificial dyes. Some examples are:

  • Amoco Crystal Clear gasoline [1]
  • Electronic calculators
  • Crystal Pepsi
  • Nintendo Game Boy “Play It Loud!” series Clear edition
  • Tab Clear
  • Television sets and video cassette recorders
  • Wrist watches
  • Zima (drink)

The trend was parodied on Saturday Night Live with Crystal Gravy. [2]