Customer Relationship Management

Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics . This information is used by businesses for direct marketing, site selection , and customer relationship management . Marketing provides services… Read More


Health marketing

Health marketing is a new, customer-centered, approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of various populations.It involves creating, communicating,… Read More


Food marketing

Food marketing brings together the food producer and the consumer through a chain of marketing activities. [1] The marketing of a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved… Read More


MICA (institute)

MICA , formerly Mudra Institute of Communications, Ahmedabad , is a management institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian… Read More


The Competition Act, 2002

The Competition Act, 2002 was enacted by the Parliament of India and governs Indian competition law . It replaced the archaic The Monopoly and Restrictive Trade Practices Act, 1969 . Under this legislation, the Competition Commission of India has been established to prevent… Read More


Chennai Trade Center

Chennai Trade Center is a permanent exhibition complex in Nandambakkam , Chennai , hosting multiple trade fairs and conventions round the year. India Trade Promotion Organization (ITPO) -the first trade promotion agency of the Government of India , Ministry of… Read More


Brand India

Brand India is a phrase used to describe the country India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the… Read More



Pricing is the process of making business with the market, and may be part of the business’s marketing plan . In setting prices, the business will take into account the price at qui It… Read More


Product management

Product management is an organizational lifecycle within the company dealing with the planning, forecasting, and production, or marketing of a product or all stages of the product lifecycle . Similarly, product lifecycle management (PLM) [1] integrates… Read More



Retail markets and shops have a very old history, dating back to antiquity. Over the centuries, retail shops have been transformed from “rough booths” to “sophisticated shopping malls” that we know today.… Read More