India Brand Equity Foundation

India Brand Equity Foundation (IBEF) is a trust established by the Department of Commerce, Ministry of Commerce and Industry , Government of India . IBEF’s primary objective is to promote and create international awareness of the Indian market. Towards this objective, IBEF works closely with stakeholders across government and industry.

India, today, is a credible business partner, preferred investment destination, fast growing market, provider of quality services and manufactured products; and, stands on the threshold years of unprecedented growth. India’s Talent, Markets, Brand India Growth and Opportunity drive. is a knowledge center for global investors, international policy makers and the world’s largest media player. IBEF regular tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.

IBEF works with a network of stakeholders – domestic and international – to promote Brand India. A bouquet of communication resources – posters, CD, magazine, e-newsletter (s), industry reports – including the India business kit that bring the India business story.


IBEF works with a network of stakeholders both domestic and international to promote Brand India .

IBEF is a board of trustees headed by the trade secretary, which includes top executives from leading Indian companies along with academics and media personnel among others. Mr Anu P. Mathai is the CEO of IBEF as of Jan, 2017. [1]


  1. Jump up^ “Over 100 Indian companies to participate in Arab Health 2017” . Business Standard. Business Standard. 30 Jan 2017 . Retrieved 23 March 2017 .