Author: Eduard

Demarketing may be considered “unselling” or “reverse marketing”, which includes general and selective demarketing. [1] Although the concept of demarketing lacks a prime theoretical definition, it refers to an attempt to reclaim… Read More

Demand vacuum in economics and marketing is the effect created by the consumer demand on the supply chain. The term refers to an analogy of consumer demand for a product or service that creates a “vacuum” at the… Read More

Demand generation is the focus of Targeted marketing programs to drive awareness and interest in a company’s products and / or services. [1] Commonly used in business-to-business, business-to-government, or longer-term business-to-consumer sales cycles, and multiple… Read More

Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute. [1] [2] [3] [4] These values ​​include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality . References Jump up^ Holbrook, Morris B. Consumer value: a… Read More

A category killer is a retailer that specializes in a deep product assortment and a selection process, pricing and market penetration of a competitive competitive advantage over other retailers . Chains Such As Barnes & Noble , Best Buy , and Staples are regarded category killers. [1] References Jump up^ Lal, Rajiv; Alvarez,… Read More

Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services. Category design extends beyond the leadership team’s narrower focus on products, company culture and business models . Taught in… Read More

A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of… Read More

Also known as marketing or ambush marketing , marketing is a form of marketing that incorporates a series of creative and strategic techniques used by a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute… Read More

Assymetric competition refers to forms of business competition where they are considered competitors in some markets or contexts but not in others. [1] In such cases, they can choose to allocate competitive resources and marketing actions… Read More