Types of Marketing

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing… Read More

Green marketing products are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, and sustainable advertising. Yet defining green marketing is a simple task… Read More

Global marketing is ” marketing on a global scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.” [1] [2]… Read More

Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including sampling, data collection,… Read More

Evangelism marketing is an advanced form of word-of-mouth marketing in which companies believe that they strongly believe in a particular product or service that they freely try to convince others to buy and… Read More

Ethical marketing refers to the application of marketing ethics in the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing… Read More

Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications ) as a way to connect with the different individuals in the market. As society has grown up,… Read More

Direct marketing is a form of advertising Where organisms communicate directly to customers through a variety of media Including cell phone text messaging , email, websites, online adverts, database marketing , fliers, catalog distribution, promotional letters and Targeted television, newspaper… Read More

Digital marketing (also known as data-driven marketing ) is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1]… Read More

Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and responds… Read More

Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer . It is a change in a company that is supported by customer-focused customer service and marketing techniques.… Read More

Cross-media marketing is a form of cross-promotion in which promotional companies commit to traditional surpassing. [1] The material can be made by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This… Read More

Consumer-generated advertising is advertising on consumer generated media . [1] This term is used to blogs , wikis , forums , social networking sites and individual web sites. This sponsored content is also known as paid posts. The content includes links to the home page or specific… Read More

Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Marketing marketing strategies such as advertising, promotion, PR, and marketing, focus on the needs of… Read More

Cause marketing is defined as a type of corporate social responsibility , in which a company has the dual purpose of increasing profitability while bettering society. [1]… Read More

A business model describes the rationale of how an organization creates, delivers, and captures value, [1] in economic, social, cultural or other contexts. The process of business model construction is part of business strategy .… Read More