Marketing led conversion

Conversion-Led Marketing (CLM) was first introduced in 2009 by Julia Payne and David Bowler, a specialist consultant in Sales and Marketing.

The LED conversion marketing method is a framework design to makes sense of the myriad of choices across digital channels , platforms, tools & latest trends by providing good clarity through five actionable goals:

 Understanding your data
 Providing actionable insights
 Creating the strategy to accomplish achieve success
 Delivering through strong implementation
 Continuously measuring value

This enables you to focus your marketing budget on the subject of your business.