Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and responds… Read More
Customer advocacy
Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer . It is a change in a company that is supported by customer-focused customer service and marketing techniques.… Read More
Cross-media marketing
Cross-media marketing is a form of cross-promotion in which promotional companies commit to traditional surpassing. [1] The material can be made by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This… Read More
Marketing led conversion
Conversion-Led Marketing (CLM) was first introduced in 2009 by Julia Payne and David Bowler, a specialist consultant in Sales and Marketing. The LED conversion marketing method is a framework design to… Read More
Consumer-generated advertising
Consumer-generated advertising is advertising on consumer generated media . [1] This term is used to blogs , wikis , forums , social networking sites and individual web sites. This sponsored content is also known as paid posts. The content includes links to the home page or specific… Read More
Community marketing
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Marketing marketing strategies such as advertising, promotion, PR, and marketing, focus on the needs of… Read More
Cause marketing
Cause marketing is defined as a type of corporate social responsibility , in which a company has the dual purpose of increasing profitability while bettering society. [1]… Read More
Business model
A business model describes the rationale of how an organization creates, delivers, and captures value, [1] in economic, social, cultural or other contexts. The process of business model construction is part of business strategy .… Read More
World Marketing Summit
The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto , Canada , committed to “Creating a Better World through Marketing” and thus alleviating poverty . WMS aims to improve the state of the world by… Read More
World Branding Forum
The World Branding Forum is a global nonprofit organization based in London , United Kingdom . It aims to advance the standards, skills and education of the branding and related industries through research, development, education, recognition, networking and outreach. [2] [3]… Read More
Laura B. Whitmore
Laura B. Whitmore (born March 11, 1965) is a music marketer, singer / songwriter, event producer, and founder of the Women’s International Music Network (The WiMN). She currently lives in Needham, MA .… Read More
Ukrainian Marketing Association
Ukrainian Marketing Association ( Ukrainian : Українська Асоціація Маркетингу ) is a Ukrainian non-governmental professional development and industry standards organization for marketing and sociological research companies established in Ukraine .… Read More
Select Registry
Select Registry, Distinguished Inns of North America , is a non-profit association of over 300 country inns , B & Bs and boutique hotels throughout the United States , Canada and now Europe . Founded in 1972, the association is based in Charleston, South Carolina , United States . [1]… Read More
Prophet (company)
Prophet is an integrated consulting firm and agency That Specializes in working with customers to drive growth through the use of branding , marketing , design , analytics , and innovation . It maintains a headquarters in San Francisco and the United States, Europe , and Asia . [1] The firm has published many… Read More
Neurotic Media
Neurotic Media is a Software as a Service (SaaS) -based digital distribution and marketing solution provider. The platform is said to support mobile internet delivery , web and text messaging. [1] [2]… Read More
Marketing Science Institute
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice. MSI is one of the world’s leading research-based organizations with… Read More
Marketing Innovation Forum Europe
The Marketing & Innovation Forum Europe in the field of marketing , innovation and sales . The forum covers topics and current challenges from the European business market.… Read More
Marketing Communication Consultant Association
The Marketing Communication Consultant Association (MCCA) is the trade association of marketing communications agencies in the United Kingdom. It was established to protect, defend and support marketing communication agencies. It is being renamed to the Marketing Agencies Association in 2011. [1]… Read More
Marketing Accountability Standards Board
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation , [1] is an independent, private sector, self-governing group of academics and Practitioners That Establishes marketing measurement and accountability standards Intended for continuous improvement… Read More
Licensing Industry Merchandiser’s Association
The Licensing Industry Merchandisers’ Association (LIMA), founded in 1985, is the industry trade group of the $ 80 billion licensing industry. With over 1,000 members companies representing everything from major movie and TV… Read More
Institute of Sales Promotion
The Institute of Promotional Marketing is a marketing organization in the United Kingdom . Originally set up in 1933 as the British Sales Promotion Association, it was known as the Institute of Sales Promotion. In the UK,… Read More