The Institute of Promotional Marketing is a marketing organization in the United Kingdom .
Originally set up in 1933 as the British Sales Promotion Association, it was known as the Institute of Sales Promotion. In the UK, ” Institute ” is a legally protected area which is only approved for development and research.
The organization continued to be known until the ISP until June 2010, when it changed to the Institute of Promotional Marketing.
The IPM provides professional diplomas and certificates, best-practice guidelines and legal advice for the marketing market in the UK. It also represents the interests of marketing regulators, government officials and politicians, both in the UK and in the European Union.
The decision to change the organization of the Institute of Sales Promotion to the Institute of Promotional Marketing was the result of many years’ debate. It has been decided that the term “sales promotion” has been restrictive, because it is strictly speaking, it refers to techniques that are traditionally used only with the retail environment. While Institute members may still run some promotions that use these technical promotions, the majority of the work they do involves other technical marketing techniques.