American Marketing Association

Organization

The American Marketing Association has a board of directors which is elected annually by its members ^[5] and a set of councils that are appointed. The headquarters is located in Chicago, IL. Russ Klein was named CEO in 2014. ^[6]

Conferences

As the global leader in marketing knowledge, the American Marketing Association hosts a wide range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians in all stages of their careers. The Summer AMA Academic Conference has its roots in the first meeting of the National Association of Marketing Teachers. It is held in conjunction with AMA Academic Placement – where the majority of first-round interviews for tenure-track marketing faculty positions are held. AMA’s International Collegiate Conference offers undergraduate students numerous marketing competitions over a three-day weekend. The relatively new AMA Annual Conferences caters to marketers from middle market firms. ^[7]

History

At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers established the National Association of Teachers of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising. The National Association of Teachers of Marketing (NATM) and the National Association of Teachers of Marketing (NATM) have developed its focus on marketing, incorporating educators from a variety of disciplines, including economics and accounting.

Approximately 15 years later a second organization, the American Marketing Society (AMS), was founded dedicated to the science of marketing. Lewis and Owen explained the first president, Paul Nystrom, “The problem is one of marketing, one of the most important things in the world. ^[8]

The two organizations jointly published the Journal of Marketing in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved to its headquarters in Chicago as its professional staff expanded. As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of Journal of Public Policy & Marketing (from the University of Michigan in 1990, ^{[ 9]} ) and Journal of International Marketing (from Michigan State University in 1997).

The American Marketing Association has enjoyed a web-based presence since 1994 when a group of faculty has been created. Within a year, they purchased the domain http://www.ama.org which continues to serve as the organization’s website. ^[10]

On May 16, 2017, the association announced its 2017 fellows; Ajay Kohli a professor at the Georgia Institute of Technology , V.Kumar Regents Professor at Georgia State University , Christine Moorman a professor at Duke University, and Jr. John G. Lynch, Jr. Professor at the Leeds School of Business , University of Colorado Boulder . ^[11]

Volunteer leadership

Governed by Volunteers, the American Marketing Association board of directors has been chaired by a collection of distinguished marketing practitioners and scholars from across the field. Listed below are the AMA Board chairs from 1937 to the present and the leaders of the AMA’s predecessors.

In 2017, The Association appointed Jeremy Van Ek as its Chief Operations Officer and Jennifer Faris Severns as its new Chief Experience Officer. ^[12]

References