Moment of the truth (MOT) in marketing, is the time when a customer / user has a brand, product or service to change the product or service. In 2005 AG Lafley Chairman, President &… Read More
Moment of the truth (MOT) in marketing, is the time when a customer / user has a brand, product or service to change the product or service. In 2005 AG Lafley Chairman, President &… Read More