Greeters are volunteers who welcome tourists in their city or region, and show them around for free. It is a form of social tourism; the residents participate in the activities of the tourists, and tourists… Read More
Direct Text Marketing
Direct Text Marketing is a form of marketing . This includes using a medium qui Involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and… Read More
Zendesk
Zendesk Inc. is a global customer service software company headquartered in San Francisco , California, USA . [1] It is listed on the New York Stock Exchange with the ZEN symbol and is a constituent of the Russell 2000 Index . [2] Founded… Read More
Customer value model
A customer value model (CVM) is a data-driven representation of the value, in which the company is doing business. [1] [2] [ self-published source? ] Customer value models are used primarily in B2B markets where the choice of… Read More
Customer switching
In marketing and microeconomics , customer switching or consumer switching describes ” customers / consumers abandoning a product or service in favor of a competitor “. [1] Assuming constant price , product or service quality , counteracting this behavior in order to achieve maximum customer retention is the business of marketing, public relations and advertising . Brand switching -as opposed… Read More
Social CRM
Social CRM ( customer relationship management ) is a social media service, technology and technology to enable organizations to engage with their customers. [1] [ better source needed ]… Read More
Customer retention
Customer retention refers to the ability of a company or product to retain its customers. High customer retention means customers of the product or business, or to any other product or business,… Read More
Customer reference program
Customer Reference Program (CRP, also referred to as a Customer Reference Program outside the US) is a business function frequently found in large business-to-business organizations. Customer Reference Program managers are responsible for gathering and… Read More
Net Promoter
Net Promoter or Net Promoter Score ( NPS ) is a management tool that can be used to gauge the loyalty of a firm’s customer relationships . It serves as an alternative to traditional customer satisfaction and claims to be… Read More
Customer magazine
A customer magazine is a magazine produced by a business as a means of communicating to its customers . It is a branch of custom media , a product that broadly shares the look and feel of a newsstand or consumer magazinebut… Read More
Customer lifecycle management
Customer lifecycle management or CLM is the measurement of multiple customer related metrics , which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses… Read More
Lean consumption
In the fall of 2005, James P. Womack and Daniel T. Jones published an article in the Harvard Business Review describing a new theory called Lean Consumption . [1]… Read More
Lead management
Management is a set of methodologies, systems, and practices designed to generate new customer business potential, and is widely used through a variety of marketing campaigns or programs. Lead management facilitates business communication between… Read More
Lead generation
In marketing , lead generation is the initiation of consumer information or services of a business. Leads can be created for such a list building, e-newsletter list acquisition for sales leads. The methods for Generating leads Typically fall… Read More
Customer involvement management
Customer involvement management , CIM , is a marketing management method that takes customer orientation further than customer relationship management . [1] CIM identifies and develops ways in the business and product development process, such as design,… Read More
Interactive marketing
Interactive marketing , sometimes called trigger-based or event-driven marketing , [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange is taking place in the last… Read More
Customer intelligence
Customer intelligence ( CI ) is the process of gathering and analyzing information about customers, and their details and activities, to build deeper and more effective customer relations and improve decision-making by vendors. [1]… Read More
Integrated customer management
Integrated customer management (or its acronym, ICM ) is a business strategy for improving support by sharing information between discrete departments. ICM has three business principles: alignment, agility, and customer-centricity . The phrase “integrated customer management” was… Read More
Function cost analysis
Function Cost Analysis (FСА) (sometimes named function value analysis (FVA)) is the a method of technical and economic research of the systems for purpose to optimize a parity entre system ‘s (as product or services ) consumer functions or properties (aussi known as value )… Read More
Customer equity
Customer equity is the total combined customer value of all of the company’s customers. [1]… Read More
Enterprise relationship management
Enterprise relationship management or ERM is a business method in relationship management beyond customer relationship management . ERM – Enterprise Relationship Management is a business strategy for value creation that is not based on cost containment, but… Read More
Marketing dialogue
Dialogue Marketing Emerged in the early 2000s as companies engaged willing Consumers in year Ongoing dialogue to create lasting relationships . [1] For example, based on data, marketers invites groups of consumers to connect with… Read More
Customer to customer
Customer to customer ( C2C ) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business… Read More
Co-creation
Co-creation is a management initiative, or form of economic strategy , which deals with different parts together (for instance, a company and a group of customers), in a mutually valued outcome. [1] Co-creation brings together… Read More