Diving Equipment and Marketing Association

Diving Equipment and Marketing Association ( DEMA ), [1] [2] is an international organization dedicated to the promotion and growth of recreational scuba diving and snorkeling industry . With more than 1,300 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for scuba diving, action watersports and adventure / dive-travel industries, DEMA Show. [3]

Board Members serve three year terms. [4]

Purposes and objectives

The purposes and objectives of the Association are published as: [5]

  • To promote the advancement of the diving industry, to promote and encourage the growth of diving, and to enhance the growth and enjoyment of the sport of diving.
  • To be continued, their officers and employees.
  • To facilitate the exchange of information among industry members, through experts, Internet-based programming, manuals and conferences, and other media on such subjects as quality control, general industry statistics, governmental regulations, product standards and / or certification books and records, and related topics of industry interest.
  • To support the diving industry with communication services, media relations and resources.
  • To support the diving industry in the United States and in the United States and to the United States.
  • To support the diving industry in the monitoring and protection of the environment through education and activities.

See also

  • Peter B. Bennett
  • Hillary Hauser
  • Cindi Walters
  • Scuba diving
  • List of diver certification organizations
  • Recreational diver training


  1. ^ Jump up to:b Brylske, Alex. “Training Standards: Understanding the” Why “Behind What Divers are Taught” . Dive Training magazine. Archived from the original on 27 December 2013 . Retrieved 26 January 2016 .
  2. Jump up^ http://www.dema.org/?page=About
  3. Jump up^ http://www.demashow.com/
  4. Jump up^ http://www.dema.org/staff/
  5. Jump up^ “Archived copy” (PDF) . Archived from the original (PDF) on 2016-03-04 . Retrieved 2015-10-08 .