Marketing

Marketing ethics is an area of ​​business ethics which deals with the moral principles behind the operation and regulation of marketing . Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media ethics . Fundamental issues in the… Read More

Marketing engineering is currently being developed as an effective approach to marketing and decision making and implementation of technology-enabled decision-making. [1] History The term marketing engineering can be traced back to Lilien et al. in… Read More

Marketing communications ( MC , marcom , marcomm ) uses different marketing channels and tools in combination: [1] Marketing communication channels focuses on business communications to a desired market, or the market in general. A marketing communication tool can be anything from: advertising , personal… Read More

Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase comes Typically partner after the Planning Phase During qui managers Their marketing plan activities and is Followed by… Read More

Macromarketing addresses big / important issues at the nexus of marketing and society . The main scholarly for macromarketing research is the Journal of Macromarketing. [1] In a more interconnected world of markets, marketers, and their stakeholders, they are both… Read More

Outsourcing has been a growing area for business. It is primarily associated with ‘support functions’ such as IT, HR or Accounting. Marketing outsourcing, whilst common in the US, has not yet been embraced by British industry, but the economic… Read More

A line is a concept in western comic books which denotes a specific couple of publications by a publisher. Sometimes Taking place in a separate continuity or more lose continuity (Such As Vertigo by DC Comics )… Read More

The Journal of Marketing Education is a triannual peer-reviewed academic journal that publishes papers on marketing education . The editor-in-chief is Donald R. Bacon ( Boise State University ). It was established in 1979 and is currently published by SAGE Publications . Abstracting and indexing… Read More

Niche Hunt , also known as NicheHunt , is a digital news magazine covering scientific marketing research, media communication and digital retail industry. Founded in 2016, digital magazine aims to inform readers about compelling… Read More

The study of the history of marketing , as a discipline, is useful because it helps to define the subject of change. [1] The practice of marketing has been widely known, but the term… Read More

The word halo (as used in Marketing ), a primary description of a spillover effect. This product can be used in the future. Benefits to other products Marketing activity can radiate benefits to a brand… Read More

A free lunch is a dirty That enticement offers a meal at no cost in order to Attract customers and Increase revenues from other offerings. It was a tradition once common in saloons in many places in the United States, with… Read More

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication across different media, for example, newspaper , magazine , blog , email newsletters, and social media outlets. Publishers also extract some of their editorial calendar data… Read More

Discoverability is the degree to which of something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a… Read More

Demarketing may be considered “unselling” or “reverse marketing”, which includes general and selective demarketing. [1] Although the concept of demarketing lacks a prime theoretical definition, it refers to an attempt to reclaim… Read More

Demand vacuum in economics and marketing is the effect created by the consumer demand on the supply chain. The term refers to an analogy of consumer demand for a product or service that creates a “vacuum” at the… Read More

Demand generation is the focus of Targeted marketing programs to drive awareness and interest in a company’s products and / or services. [1] Commonly used in business-to-business, business-to-government, or longer-term business-to-consumer sales cycles, and multiple… Read More

Consumer value is used to describe a consumer’s strong relative preference for a certain subjective product or service attribute. [1] [2] [3] [4] These values ​​include efficiency, excellence, status, esteem, play, aesthetics, ethics and spirituality . References Jump up^ Holbrook, Morris B. Consumer value: a… Read More

A category killer is a retailer that specializes in a deep product assortment and a selection process, pricing and market penetration of a competitive competitive advantage over other retailers . Chains Such As Barnes & Noble , Best Buy , and Staples are regarded category killers. [1] References Jump up^ Lal, Rajiv; Alvarez,… Read More

Category design is a business strategy and discipline that helps companies create, develop, and dominate new categories of products and services. Category design extends beyond the leadership team’s narrower focus on products, company culture and business models . Taught in… Read More

A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of… Read More

Also known as marketing or ambush marketing , marketing is a form of marketing that incorporates a series of creative and strategic techniques used by a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute… Read More

Assymetric competition refers to forms of business competition where they are considered competitors in some markets or contexts but not in others. [1] In such cases, they can choose to allocate competitive resources and marketing actions… Read More