Customer Relationship Management

1In marketing , customer lifetime value ( CLV or often CLTV ), lifetime customer value ( LCV ), or life-time value ( LTV ) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can be varied according to sophistication… Read More

Zendesk Inc. is a global customer service software company headquartered in San Francisco , California, USA . [1] It is listed on the New York Stock Exchange with the ZEN symbol and is a constituent of the Russell 2000 Index . [2] Founded… Read More

In marketing and microeconomics , customer switching or consumer switching describes ” customers / consumers abandoning a product or service in favor of a competitor “. [1] Assuming constant price , product or service quality , counteracting this behavior in order to achieve maximum customer retention is the business of marketing, public relations and advertising . Brand switching -as opposed… Read More

Social CRM ( customer relationship management ) is a social media service, technology and technology to enable organizations to engage with their customers. [1] [ better source needed ]… Read More

Customer retention refers to the ability of a company or product to retain its customers. High customer retention means customers of the product or business, or to any other product or business,… Read More

A customer magazine is a magazine produced by a business as a means of communicating to its customers . It is a branch of custom media , a product that broadly shares the look and feel of a newsstand or consumer magazinebut… Read More

In the fall of 2005, James P. Womack and Daniel T. Jones published an article in the Harvard Business Review describing a new theory called Lean Consumption . [1]… Read More

Management is a set of methodologies, systems, and practices designed to generate new customer business potential, and is widely used through a variety of marketing campaigns or programs. Lead management facilitates business communication between… Read More

In marketing , lead generation is the initiation of consumer information or services of a business. Leads can be created for such a list building, e-newsletter list acquisition for sales leads. The methods for Generating leads Typically fall… Read More

Interactive marketing , sometimes called trigger-based or event-driven marketing , [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange is taking place in the last… Read More

Customer intelligence ( CI ) is the process of gathering and analyzing information about customers, and their details and activities, to build deeper and more effective customer relations and improve decision-making by vendors. [1]… Read More

Integrated customer management (or its acronym, ICM ) is a business strategy for improving support by sharing information between discrete departments. ICM has three business principles: alignment, agility, and customer-centricity . The phrase “integrated customer management” was… Read More

Customer equity is the total combined customer value of all of the company’s customers. [1]… Read More

Dialogue Marketing Emerged in the early 2000s as companies engaged willing Consumers in year Ongoing dialogue to create lasting relationships . [1] For example, based on data, marketers invites groups of consumers to connect with… Read More

Customer to customer ( C2C ) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business… Read More

Co-creation is a management initiative, or form of economic strategy , which deals with different parts together (for instance, a company and a group of customers), in a mutually valued outcome. [1] Co-creation brings together… Read More

Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on their preferences, behaviors and purchases. [1] Clienteling is Intended to guide Associates to Provide Informed and more personal… Read More