Brand India is a phrase used to describe the country India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc. The market uses both a lucrative destination for investment and a lucrative market for products and services. The federal government is spearheading the campaign with considerable cooperation from the stakeholders.
Amongst the leading organizations working on building Brand India is India’s Brand Equity Foundation (IBEF), an initiative of the Ministry of Commerce and Industry, Government of India. It AIMS to Effectively present the India business perspective and leverage business partnerships in a globalizing market-place.Its website ( IBEF.org/Brand-India ) is a resource center for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regular tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.
See also
- Make in India
- My Gov (India)
- Act East policy
- Digital India
- India Inc
External links
- Brand India coming soon book by Niclas Ljungberg
- Made-in-India brand gets stronger by Suveen K Sinha (rediff.com)
- India Infrastructure Show
- CII India – International Hospitality Show
- INDIA Future of Change
- Brand India: Future of Change (Nation-Branding.info) by Paul Rockower
- INDIA Future of Change: Engaging with the World (brandchannel.com) by Amit Shahi [ permanent dead link ]
Books
- Mongia, Sunanda. Brand India . ISBN 81-7646-469-4
- Rangnekar, Sharif D. Realizing Brand India: The Changing Face of Contemporary India . ISBN 81-291-0610-8
News
- Brand India: Now shining everywhere by Aparna Ramalingam (timesofindia.com)