India Trade Promotion Organization

Eduardon

India Trade Promotion Organization (ITPO) , headquartered at Pragati Maidan , is the nodal agency of the Government of India under aegis of Ministry of Commerce and Industry (India) for promoting country’s external trade. ITPO is a Mini-Ratna Category-1 Central Public Sector Enterprise (CPSE) [8] with 100 percent shareholding of Government of India.

In January 2016, ITPO roped in NBCC for the Integrated Exhibition-cum-Convention Center (IECC) as part of the Redevelopment of Pragati Maidan. [9] The project garnered much media attention due to demolition of Hall of Nations and Nehru Pavilion by ITPO in April 2017, after approval from Delhi High Court . [10] However, India lost on hosting G20 summit due to delay in IECC project and lack of alternate venue. [11] Now, ITPO is awarding the construction work to Shapoorji Pallonji Group for INR 2150 crores, making the project cost go over whopping INR 2500 crores.

Events of ITPO

At Pragati Maidan, New Delhi [12]

  1. Aajeevika (April 14-23 2017)
  2. Smart City India Expo (May 10-12, 2017)
  3. India International Footwear Fair, Delhi (August 04-06, 2017)
  4. Delhi Book and Stationary Fair (August 26- September 03, 2017)
  5. India Wellness Expo (August 29-31, 2017)
  6. Electricity India
  7. Telecom India
  8. India International Security Expo (October 2017)
  9. India International Trade Faie (November 14-27, 2017)
  10. New Delhi World Book Fair (January / February 2018)
  11. Nakshatra (January / February 2018)
  12. Tex Styles India (January / February 2018)
  13. Aahar- The International Food & Hospitality Fair (March 2018)

Other Cities in India [13]

  1. Aahar – Food & Hospitality Fair, Mumbai (October 11-14, 2017)
  2. East Himalayan Expo, Gangtok (December 2017)
  3. India International Leather Fair, Chennai (February 01-03, 2018)
  4. India International Leather Fair, Kolkata (February / March 2018)
  5. Tex Styles India, Kolkata (February / March 2018)

Outside India [14]

  • Proposed by ITPO board and approved by Govt. of India

Third Party Events [15]

Many private companies, cooperatives and confederations organizes prestigious fairs in Pragati Maidan such as

  • Confederation of Indian Industries (CII)
  • Federation of Indian Chambers of Commerce and Industry (FICCI)
  • ABEC
  • Pavilions & Interiors
  • Inter Ads
  • Exhibition India Group
  • MEX Exhibitions
  • Reed Manch Exhibitions
  • International Trade and Exhibitions India
  • UBM India
  • Messe Frankfurt India
  • Hannover Milano Fairs India

History

India Trade Promotion Organization (ITPO) was incorporated by merger of the Trade Development Authority (TDA) , a Registered Trade under Ministry of Trade & Industry, with Trade Fair Authority of India (TFAI) with effect from 1 January 1992. TFAI was earlier incorporated, under Section 25 of the Indian Companies Act, 1956, on 30 December 1976 by amalgamating 3 organizations of the Government of India viz. India International Trade Fair Organization, Directorate of Exhibitions and Commercial Publicity and Indian Council of Trade Fairs & Exhibitions and Initiated Operations with Effect from 1 March 1977. [16]

ITPO has had a proactive role in catalyzing trade, investment and technology transfer processes. Its promotional tools include the organization of fairs and exhibitions in India and abroad, the Buyer-Seller Meets, the Contact Promotion Programs, the Product Promotion Programs, the Promotion through Overseas Department Stores, the Market Surveys and the Information Dissemination. [17]

Some of the structures in Pragati Maidan were designed by the best architects of their times, like the following:

  • Hall-6 ( Hall of Nations ) , Hall 2-5 (Hall of Industries) and Nehru Pavilion were designed by architect Raj Rewal along with architect Kuldip Singh in 1971-1972. They were demolished in April 2017 to give way to the Redevelopment of Pragati Maidan. [18]
  • Later on, Hall-14 (Hall of States) were designed by Raj Rewal architect in 1981-1982. This is scheduled to be demolished in late 2017 to give way for the Redevelopment of Pragati Maidan. [18]
  • National Science Center was designed by Achyut Kanvinde . [18]
  • Craft Museum was designed by architect Charles Correa . [18]
  • Hall-7 was designed by architect Rajinder Kumar. [19]
  • Hall-18 (Hall of Technology) was designed by Stein architectural firm Stein, Doshi & Bhalla Consultants. This is scheduled to be demolished in late 2017 to give way for the Redevelopment of Pragati Maidan. [19]
  • Phoolwari Convention Center was designed by architect Jasbir Sachdev. This was demolished in early 2017 to give way to the Redevelopment of Pragati Maidan. [19]
  • Shakuntalam Theater was designed by architect Ranjit Sabikhi. This was demolished in early 2017 to give way to the Redevelopment of Pragati Maidan. [19]
  • Erstwhile Hindustan Pavilion Lever (1961) was designed by architect Charles Correa . [19]
  • Erstwhile DCM Pavilion (1972) was designed by architect Jasbir Sawhney. [19]
  • Erstwhile Ford Pavillion (1996) was designed by architect Sanjay Wadhwa. [19]

Sphere of Activities

ITPO has been managing the Pragati Maidan exhibition complex in New Delhi , which is spread over an area of ​​123.5 acres and has established a renowned destination for holding exhibitions, conventions, seminars, business meets and other trade promotion activities. The existing infrastructure of Pragati Maidanincludes more than 16 exhibitions halls of about 65,000 sq.m. of which 40,000 sq.m. is air-conditioned space. It also consists of additional open space of 32,000 sq.m., a modern air conditioned food room with seating capacity for 500 plus persons, open and covered auditoriums with a combined capacity for 5500 and 1000 persons respectively, lounge areas, business center facilities, etc. The existing facilities are being used by Industry, various Ministries, Govt. Departments and State Governments present their policies, initiatives and achievements by supporting / holding exhibitions, conventions and other trade related events. [20] [ not in quote given ]

ITPO has an extensive infrastructure and information and facilities that are availed by both exporters and importers. ITPO HAD HAD overseas offices at New York City , Frankfurt , Tokyo , Moscow and Sao Paulo for Pursuing Opportunities for enhancement of India’s trade and investment. However, all overseas offices are now closed by ITPO. [21] [ not in quote given ]

ITPO has four Regional Offices: [22]

  • Chennai
  • Kolkata
  • Mumbai .

The Regional Offices, through their respective profiles of activities, ensure a concerted and well-coordinated trade promotion drive throughout the country. [20]

Subsidiaries

ITPO Has Two filiales Namely Tamil Nadu Trade Promotion Organization (TNTPO) [23] and Karnataka Trade Promotion Organization (KTPO) [24] with share holding of 51 percent in Each of Them. With the commissioning of the state-of-the-art Chennai Trade Center (CTC) in January 2001 and the Bangalore Trade Center in September 2004, ITPO has successfully completed the first phase of the setting-up of modern exhibition facilities outside Delhi. [25]

In FY 2015-2016, TNTPO and KTPO registered revenues of about INR 315 million and INR 48 million and have reserves of INR 1840 million and INR 390 million respectively. [26]

The Chennai Trade Center, which is now spread across 14,000 sqm, is planned to be expanded to include 6,000 sqm and is subject to approval by the board of the TNTPO for the same. [27]

In 1995, ITPO launched a 50:50 joint subsidiary with the National Informatics Center (NIC) in the form of the National Center for Trade Information (NCTI) , for the collection and dissemination of trade data and improving the business information services to the business community, especially SME. [28] In 2015-2016, NCTI registered operating loss of INR 2 million and net negative assets of about INR 4 million. [29]

ITPO had co-ordinated the construction of exhibition-cum-trade complex Maniram Dewan Trade Center ( Guwahati ) for Assam Trade Promotion Organization [30] Under ‘Assistance for States for Developing Export Infrastructure and Allied Activities (ASIDE) Scheme, [31] for facilitating trade in North-Eastern States.

International Trade and Convention Center (Kerala) is proposed joint venture project of Indian Trade Promotion Organization (ITPO) and Kerala Industrial Infrastructure Development Corporation (Kinfra) at 25 acres of land in Kinfra Export Promotion Industrial Park in Kakkanad. The project would require investment of Rs.1125 million, of which 31.25 will be provided by the central and state governments and the remaining Rs 50 will be mobilized via credit. The state government granted an in-principle approval for the project in 2012, but it was delayed. [32]

Strategic Issues

ITPO is operating a trade portal Trade Portal of India having all trade related information including country profiles, product profiles, trade directories etc. ITPO is networking with International Organization in the field of Trade and Commerce through membership or collaborative arrangements such as Memorandum of Understanding (MoU), ITPO is a founder member of the Asian Trade Promotion Forum (ATPF) and participates in its Annual meets regularly. [33]

Central Industrial Security Force (CISF) provide security at Pragati Maidan. Access control to the exhibitions would be monitored by another team of private security guards. [34]

ITPO signed MoU with the Federation of Indian Chambers of Commerce and Industry (FICCI) to collaborate on trade promotion. [35] ITPO also signed MoU with the Confederation of Indian Industry (CII) in April 2011, directed towards a collective and well-directed effort to promote India’s trade identifying the internal strengths of the respective organizations. [36]

ITPO signed MoU with National Book Trust (NBT), India for conducting New Delhi World Book Fair every year, starting from February 2013. [37]

In 2013, ITPO commissioned the Indian Institute of Management, Ahmedabad (IIM-A) to build a Business Confidence Index and a Consumer Confidence Index using data from ITPO’s exhibitions. [38]

Karnataka Exhibition Authority (KEA) is in early discussions with ITP to set up Pragati Haat in every district headquarters and one near Bangalore similar to that of Delhi’s Pragati Maidan. KEA has sought 20 acres of land in each district and 70 acres of land near Bangalore for the purpose. [39]

As per Allocation of Business Rules, ITO’s activities are now classified under Export Promotion, in place of the previous classification under State Trading. [40]

Trade & Industry Minister Nirmala Sitharaman endorsed in September 2015 ITPO is one of India’s best agencies for international affairs and is a major convention center in Delhi, where international conferences could be held. [41]

Financials

ITPO has been upgraded to Mini-Ratna Category-1 by Department of Public Enterprises (DPE) in 2015 due to continuous profit and robust past performance. This will empower ITPO to incur capital expenditure on new projects, modernization, purchase of equipment etc., without Government approval up to Rs. 500 crores, which was Rs. 250 crores under Mini-Ratna Category-II. [42]

ITPO’s cash surplus stands at more than Rs.18.4 billion in FY2015-16, making it one of the most cash-rich CPSE. [4] As a result of robust performance in both financial and non-financial parameters, ITPO has achieved excellent results for the last four years 2011-12,2012-13, 2013-2014 and 2014-2015. [43]

ITPO continued to perform handsomely and registered total income of about Rs.3890 million in FY 2016-2017. Net profit of ITPO stood at about Rs.2630 million in FY 2016-2017, a jump of about 60 percent over previous year’s profit of about Rs.1650 million. [44] ITPO is registered under Section-8 of the Companies Act, 2013 and so does not declare any dividend. [45]

In the MoU signed by ITPO with the Department of Commerce for FY 2017-2018, Rs.2280 million and Net Surplus at Rs.160 million. [46]

Logo

ITPO logo was designed for the erstwhile TFAI by eminent graphic designer Benoy Sarkar in 1974. [47] He is also credited for designing iconic logos of Indian Airlines, Airports Authority of India, Delhi Transport Corporation, etc. [48]

ITPO logo has an interesting depiction of letters T (Trade) and F (Fair). The tone is a fusion of preservation of traditions of Trade and Investments along with modern identity of ITPO. The logo has a universal form. It means an authority of India exercising trade through fairs and exhibitions in India and abroad. [49] The emblem has been derived from an inscription on a gold coin belonging to the ancient ruler, Samundragupta (circa 330-380 AD) symbolizing the zenith achieved in external trade. The vertical and horizontal strokes in the symbol represent life and prosperity. [50]

References

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  13. Jump up^ ITPO Official Website -Fairs in Other Centers outside Delhi in 2015-2016
  14. Jump up^ ITPO Official Website -Foreign Fairs in 2015-2016
  15. Jump up^ ITPO Official Website -Third Party Events in 2015-2016
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  50. Jump up^ ITPO Logo History