World Marketing Summit

History

World Marketing Summit was founded in 2011 by Philip Kotler, an American marketing professor, author and consultant; currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Kotler attended a seminar in Abu Dhabi in which he first shared the idea of ​​forming a forum for marketers who can contribute to alleviating poverty. Later, this idea was shared with other associates in Canada and Bangladesh and finally evolved into a tangible concept. The concept gave birth to World Marketing Summit in 2012 in Dhaka, Bangladesh under the patronage of the Government of Bangladesh in collaboration with Bangladesh Brand Forum.

Vision

WMS is committed to creating a better world by promoting poverty and upholding human dignity through using marketing principles, theories and models. WMS combines the culture, values ​​and philosophy of marketing to trigger behavioral and attitudinal exchange in human society by engaging best minds from the world of business, research and politics.

The scenario of world economy Philip Kotler to coin the term “Creating a Better World through Marketing”, asserting that the creation of positive perceptions is the fastest route toward attaining behavior changes to make a better world.

Organization

Headquartered in Toronto, Canada, The World Marketing Summit has country representatives around the globe. It strives to be neutral and unbiased, and is not tied to any political, national or national supporter.

WMS is led by a Board of Directors, an Advisory Board; represented by 15 prominent personalities from academia, research, business sectors, and international organizations including UN bodies. Philip Kotler is the founder, chairperson, convener and chief advisor of WMS.

Activities

WMS has a number of activities on marketing and business, including but not limited to seminars, research, publications, academic courses and programs.

Annual Summit

The first summit was held in Dhaka , Bangladesh , on March 1-3, 2012 (WMS 2012). The three-day summit was inaugurated by Sheikh Hasina , Prime Minister of the People’s Republic of Bangladesh and brought together 60 global experts and attracted 4,000 participants. Speakers from America, Europe, Asia and Africa Representing universities, research agencies, multi-national business organisms, United Nationsfinancial, marketing, business and economics impacting poverty, health and the environment. Some of the experts who have presented papers to the summit were Philip Kotler, Syed Saad Andaleeb, Mitchell Habib, Laura Ries, Abraham Koshy, Alan Andreasen, Gerald Hastings, Don Schultz, Hermann Simon, Hermawan Kartajaya, Craig Lefebvre, Imad Baalbaki and Milton Kotler . ^[3] WMS 2012 was closed with the formulation of the “Dhaka Declaration”. ^[4]

The second summit (WMS 2013) was held in Kuala Lumpur on September 28-30, 2013. ^[5]

The third summit (WMS 2014) was held in Tokyo, Japan on September 24-25, 2014. ^[6]

The fourth summit (WMS 2015) was held in Tokyo, Japan on October 13-14, 2015. ^[7]

Journal: Better World

Better World is the biannual journal of WMS (January and July). The purpose of the paper is the source of the original thinking-provoking ideas for business managers, academics and researchers working in the areas of marketing and economics for alleviating poverty. WMS encourages articles covering various areas, industries, geographic locations and cultures that focus on such areas as research, strategy, communication, pricing, distribution, sales, and leadership. Articles should be based on research, theoretical insights, and practical experience can be implemented.

Research

The Summit emphasizes the need for research and higher education for young people and the challenges of poverty alleviation and discrimination. Poverty leads to the world of human rights and threatens world peace.

With a view to global movements through marketing strategies, WMS has undertaken the concept of carrying out research on health, food, climate change and education with Millennium Development Goals (MDGs). The objective objective of the incubator is to formulate a conceptual framework driven by marketing principles and implement the findings in a real world scenario. Each incubator will have a mix of partners that will contribute to a practical point of view. The research wing of WMS actively collaborates with world’s leading experts from universities, business chambers, think tanks and other research-based organizations

See also

• Philip Kotler
• Globalization
• Millennium Development Goals

References