Customer value maximization ( CVM ) is a real-time service model, which is defined above, which is beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospects and existing customers. [1] Proponents claim… Read More
CVM
Customer value model
A customer value model (CVM) is a data-driven representation of the value, in which the company is doing business. [1] [2] [ self-published source? ] Customer value models are used primarily in B2B markets where the choice of… Read More