Prophet (company)

Eduardon

Prophet is an integrated consulting firm and agency That Specializes in working with customers to drive growth through the use of branding , marketing , design , analytics , and innovation . It maintains a headquarters in San Francisco and the United States, Europe , and Asia . [1] The firm has published many books and articles on the topic of branding and marketing. It is best known for the rebranding of Swiss bank UBS ; the cosmopolitan of Las Vegas , and BP’s Beyond Petroleum positioning. [3]

History

Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley ‘s Haas School of Business . [4] [5]

In 1998, Michael Dunn was named company president. [6] [7] Around the time Sami, author and consultant David Aaker Began working with Prophet. [8] [9] Aaker currently serves as the company’s vice chairman. [10] [11] Dunn was named Chief Executive Officer in 2000. [6] He is currently the firm’s Chairman and CEO. [12] Prophet’s annual income has grown to approximately $ 85 million with over 300 employees worldwide.

Acquisitions

In early 2009, Prophet acquired Richmond, Virginia- based Play, a creativity and innovation company. [13] Prophet acquired Noshokaty, Döring & Thun, a Berlin- based strategic marketing firm in 2011, which brought in customers including Allianz , Deutsche Telekom , General Motors Europe , Deutsche Postbank , Sony , and Volkswagen . [1]

In 2012, Prophet acquired several agencies beginning with (r) evolution, an Atlanta -based branding, marketing, and innovation consultancy. [14] Prophet then acquired the Material Group, a Chicago -based digital design and development studio. [15] Later that year Prophet also acquired Figtree, a brand and a design firm with offices in London and Hong Kong . [3]

In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li . [16] Altimeter will operate under the name of Altimeter, a Prophet Company and continuing research in digital transformation, social business and governance, customer experience, big data and the Internet of Things. [17]

Rentals

Prophet has 9 offices worldwide:

  • Atlanta [18]
  • Berlin
  • Chicago [19]
  • Hong Kong
  • London
  • New York City
  • Richmond [20]
  • San Francisco
  • Zürich

References

  1. ^ Jump up to:a b c Dunn, James (October 26, 2010). “Prophet: German office leads European growth” . San Francisco Business Times .
  2. Jump up^ “Prophet LinkedIn Profile” . LinkedIn.
  3. ^ Jump up to:a b Farey-Jones, Daniel (December 3, 2012). “Figtree deal expands US brand prophet consultancy” . Brand Republic.
  4. Jump up^ Brekke, Dan (January 23, 2000). “The Future Is Now-or Never” . New York Times .
  5. Jump up^ Bianchi, Alessandra (December 1, 1993). “Market research, student style.” (Brief Article) ” . Inc .
  6. ^ Jump up to:a b “Michael Dunn Bloomberg Businessweek Profile” . Bloomberg Businessweek .
  7. Jump up^ “Michael Dunn Forbes Profile” . Forbes .
  8. Jump up^ Krauss, Michael (March 1, 2005). “High-tech brands begin blazing new trail” . Marketing News .
  9. Jump up^ “David Haas Aaker School of Business Profile” . Berkeley.edu.
  10. Jump up^ St. John, Olivia (January 21, 2013). “Made in the USA makes comeback as a marketing tool” . USA Today .
  11. Jump up^ Roberto, Ned; Roberto, Ardy (October 24, 2006). “David Aaker on the challenges of successful chief marketing officer faces” . Philippine Daily Inquirer .
  12. Jump up^ “Entrepreneur Marketing” . CalBusiness . Fall 2011.
  13. Jump up^ Elliott, Stuart. Accounts, People, Miscellany. New York Times. January 25, 2009.
  14. Jump up^ “Prophet Acquires Atlanta Consultancy, (r) evolution” . The Business Journals.
  15. Jump up^ Dwyer, Ann (September 13, 2012). “Chicago Acknowledgments Digital Design Startup Material Group” . Crain’s Chicago.
  16. Jump up^ “Marketing firm Prophet Acquires Altimeter Group to form one-stop digital transformation shop” . VentureBeat . Retrieved 2016-04-12 .
  17. Jump up^ “Prophet Expands Digital Capabilities With Acquisition of Altimeter Group” . Reuters . 2015-07-22 . Retrieved 2016-04-12 .
  18. Jump up^ “Prophet Acquires Atlanta Consultancy, (r) evolution” . Atlanta City Biz. August 13, 2012.
  19. Jump up^ Chowdrhy, Amit (September 14, 2012). “Chicago Acknowledge Acquires Digital Firm Material Group” . Pulse2.com.
  20. Jump up^ “Prophet acquires Play” . MandMGlobal.com. January 14, 2009.