Data & Marketing Association

The Data & Marketing Association , (formerly, Direct Marketing Association ), also known as the DMA, is a trade organization for marketers who seeks to advance and responsible responsible data-driven marketing. Data-driven marketing can be found in the form of a customer, a customer, a sales representative, a sales representative, a sales representative, a sales representative, a sales representative we have website, or inclusion other special customer groups. It can include many marketing channels, such as postal mail, email, social, inserts, web advertising, publishing / content marketing and search. DMA was founded in 1917. The DMA is launched in the United States in 1929. ^[1] DMA is based in Washington, DC and New York City in the United States, but half of the Fortune 100 companies, as well as many nonprofit organizations.

Members of DMA agree to comply with strict guidelines , which set ethical standards for the right way to use data responsibly in marketing. These cover aspects like privacy, data collection, consumer notice, use of data and other aspects of responsible marketing. DMA enforces these guidelines, accepting complaints from customers or other companies, and after a review of practices and allowing the company to change any non-compliant practices, then publishes a list of “bad actors.” These non-compliance companies are also reported to the appropriate authorities.

In addition to industry standards and Supporting Those Agreeing to follow the Member Principles , companies use data That in marketing join DMA to network, grow Their business, train staff and Their Participate in advocacy efforts. Note that DMA does not address the issue of non-marketing uses – like entitlement or edibility.