Cunningham Communication

Eduardon

Cunningham Communication , Inc. was a prominent public firm in Silicon Valley in the 1980s and 1990s that had many well-known high-tech customers, [1] [2] including Adobe , Cisco , Motorola , PeopleSoft , Hewlett-Packard , and the IBM Consumer Division. [3] It was founded by Andy Cunningham in 1985 after she left Regis McKenna .

Cunningham Communication Developed the Momentum Management methodology [4] That Was documented in the book Momentum: How Companies Become Unstoppable Market Forces by John Volkmann and Ron Ricci. [5]

In 1999, Cunningham Communications was reorganized into five subsidiaries with their own separate brands – Cunningham Public Relations, the Momentum Group Brand, the Momentum Research Group, Cunningham Ventures, and Fifth Gear. [6] The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham. [7] After the dot-com bubble burst, the five companies were brought back under the Citigate Cunningham brand. [8] Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication. [9] [10]

Incepta merged with Huntsworth in 2005. In 2009, Huntsworth, Citigate Cunningham merged with Connecting Point Communications. [11] The remnants of the firm are now part of Grayling Communications.

Recognition

  • Ranked 412 in Inc. Magazine’s 500 Fastest Growing Private Companies in 1991

Notable alumni

  • Andy Cunningham , Founder of ZERO1 and currently the Founder and President of Cunningham Collective
  • Zach Nelson , President and CEO of NetSuite [12]
  • Ron Ricci , Vice President, Executive and Customer Engagement at Cisco , and noted co-author of The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential and Momentum: How Companies Become Unstoppable Market Forces [13]
  • John Volkmann , Vice President of Corporate Communications at AMD and co-author of Momentum: How Companies Become Unstoppable Market Forces
  • Andrew Wittman , Former Chief Marketing Officer of CA Technologies and currently Chief Marketing Officer of Okta [14]
  • Julie Meyer , American born entrepreneur and inventor
  • Nick Sturiale, Managing Partner, Ignition Partners
  • Dan Race, Vice President of Corporate Communications, GoDaddy
  • Brett Murray, Vice President of Marketing, View, Inc.
  • Amanda McPherson, Chief Marketing Officer and Vice President of Developer Programs, The Linux Foundation
  • Hadley Wilkins, Head of Marketing, Redpoint Ventures and Executive Vice President, US Technology Practice at Hill + Knowlton Strategies
  • Mary Moslander, President and CEO of LiveHealthier, and Vice President of Strategy and Product Development for the Washington Post [15]

References

  1. Jump up^ Fast Company. March 31, 1998.The Power of Public Relations
  2. Jump up^ Kawasaki, Guy (1992). Selling the Dream, p. 172. (Google Books). Retrieved June 4, 2013.
  3. Jump up^ Cunningham Communication Clients(Web archive May 10, 2000)
  4. Jump up^ Momentum Management Methodology(Web Archive May 10, 2000)
  5. Jump up^ Momentum: How Companies Become Unstoppable Market Forces(excerpt). October 28, 2002. Harvard Business School.
  6. Jump up^ PR Week, November 22, 2013Cunningham set to grab dot-coms. Retrieved June 4, 2013.
  7. Jump up^ The New York Times, July 27, 2000.THE MEDIA BUSINESS: ADVERTISING – ADDENDUM; 2 Agencies Agree To Be Acquired
  8. Jump up^ The Holmes Report, February 18, 2001.Cunningham Announces Layoffs, Restructuring
  9. Jump up^ New Strategic Communication Firm Formed by Industry Veteran; Andy Cunningham Leaves Incepta to Form Privately Held Consultancy for Business-Critical Communication Assignments. (Press release)
  10. Jump up^ PR Week, March 24, 2003.Cunningham and Incepta share ways after three years. Retrieved June 4, 2013.
  11. Jump up^ Huntsworth acquires Connecting Point, folds in Citigate Cunningham, November 3, 2009, PR Week
  12. Jump up^ IT Business Edge, October 10, 2008.There’s Method Behind Zach Nelson’s Madness. Retrieved June 10, 2013.
  13. Jump up^ Soundview Executive Book Summaries. Book Review
  14. Jump up^ “Andrew Wittman” . LinkedIn . Retrieved February 22, 2016 .
  15. Jump up^ LiveHealthier Corporate Biographies. Retrieved June 12, 2013.