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Customer attraction and, subsequently, customer retention are two factors that every business must consider to maintain a healthy and long-lasting relationship with its customers. In today’s climate, marketers apply numerous… Read More

Food marketing can be defined as marketing that advertises and promotes a specific food or food product under a brand name. Food marketing plays a major role in the public’s… Read More

There are many companies across a range of different industries, each trying to make its unique selling point to attract customers. Given that they are in the right industry for… Read More

Establishing a good relationship with the client pays off for a company in the long run. The best marketing that a business can get is through word of mouth, which… Read More

The consumers of a business are its most important asset. The feedback a company gets directly from customers who use its products is invaluable information that goes a long way… Read More

Fidelity is the quality of faithfulness or loyalty . Its original meaning Regarded duty in a Broader sense than the related concept of fealty . Both derive from the Latin word fidelis , meaning “faithful or loyal”. In the city ​​of London financial markets it has been used… Read More