Health marketing

Health marketing is a new, customer-centered, approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of various populations.It involves creating, communicating, and delivering messages for the public. prevention , health promotion and health protection. ^[1] Health marketing is one of the ways advancements in medicine and health-protecting services, such as insurance, are the best known. A good example is the current drive in Kenya to promote circumcision among communities that do not customarily circumcise. Medical researchersThis infection is 65% effective in preventing HIV infection among men.

The marketing strategy would follow the traditional 4 “P’s” of marketing namely:

• The “product” in question in this case the surgical procedure.
• The “place” which refers to the access to this procedure.
• “Promotion” refers to creating awareness and hence demand.
• “Price” refers to the cost of the procedure eg money, time, reputation etc.

“Health marketing” is a term rarely used in public health and related disciplines. “Social marketing” or “integrated marketing communication” are more commonly used in public health and other disciplines to refer to marketing-based planning frameworks for public health communication.

See also

• Marketing mix
• Marketing Services

References