A brochure is an informative paper document (often used for advertising) that can be folded into a template, pamphlet or leaflet . Brochures are promotional documents, primarily used to introduce a company , organization , productsor services and inform prospective customers or members of the public of the benefits.
Brochures are distributed inside newspapers, and are distributed in high traffic locations. They can be considered as gray literature . They are usually present near tourist attractions. [1]
Varieties
Brochures are now available in electronic format and are called e-brochures . They have the benefit of having unlimited distribution and cost savings when compared to traditional paper brochures. [2]
The most common types of single-sheet brochures are the bi-fold and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Other pamphlets are possible: the accordion or “z-fold” method, the “c-fold” method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure.
Booklet brochures are made of multiple sheets MOST Often saddle-stitched , stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels.
Printing
Brochures are often printed using a four-color process , a glossy paper to give an initial impression of quality. Businesses May print small quantities of brochures were computer printer gold was digital printer , order offset printing turns out Higher quantities for less cost.
Compared with a flyer, a brochure usually uses higher-quality paper , more color, and is folded.
See also
- Propaganda
References
- Jump up^ Muzaffer Uysal; Daniel Fesenmaier (12 November 2012). Communication and Channel Systems in Tourism Marketing . Routledge. pp. 11 2. ISBN 978-1-136-58697-2 .
- Jump up^ Everyone, Webs For. “eBrochure benefits – eBrochures For Everyone” . www.ebrochuresforeveryone.co.uk . Retrieved 2017-01-16 .